Online Marketing for Doctors in Bangalore | Digital Valueadd
Online Marketing for Doctors and Medical Practices is important but there have been several cases online where patients have related the bad experiences they have had at hospitals and clinics. Considering the fact that it is health-related, people tend to give more attention to negative reviews
In this blog we will talk about ORM, that is Online Reputation Management and why do doctors need them
Some doctors can manage their online marketing and reputation online, through their personal customer relationship management. But a survey shows that most doctors were quite clueless about the ways to manage their reputation in the online world.
Many doctors assume that since they only deal with patients offline, they do not have to be bothered about the online world. The issue they are missing out here is that patients tend to describe their experiences online. So be it, a positive or negative review, doctors need to pay attention to their reputation on social media and other online platforms.
There have been several cases online where patients have related the bad experiences they have had at hospitals and clinics. Considering the fact that it is health-related, people tend to give more attention to negative reviews. Research shows us that positive reviews do not garner as much engagement as the negative ones. This is a human tendency. Negative stories tend to go viral unless controlled strategically and can cause irreparable damage to a person’s reputation.
The doctor might be very good at his work. He/She might have sacrificed a lot to deliver the best results. But one single person, (whose intentions we cannot judge), has the capacity to bring down years of hard work and dedication… Such is the power and reach of the internet.
Some important points to note and analyze are as follows
- Have you had any issues with any patients? (however trivial)
- Are you getting referrals from your existing patients?
- How sure are you about the expectations of your patients in the hospital and clinic?
If doctors can answer these questions, (which seem very basic but is extremely crucial), can help doctors assess their ecosystem.
Managing the people’s opinions and ideas about your hospital or clinic will help to cultivate a good image of you.
Reviews are often the first thing a patient sees or knows about a physician and associated healthcare network, so online reviews can contribute to a positive reputation. A good online review history can bring consumers to your healthcare organization, increase referrals, and can even bring out-of-network patients in.