SEO Courses in Bangalore

SEO Courses in Bangalore, Kengeri.DigitalValueAdd makes you learn how the advanced concepts of SEO on-page and off- page will help you to step into the industry or businesses. We also enrich with real-time projects and live training.

What is Search Engine Optimization (SEO)?

Search Engine Optimization or SEO is a series of methods by which business leverage the dynamics of search engines to increase the visibility of a website. Search engines always give the most relevant results to users depending on the search keywords.

The two major steps involved in SEO

1-On Page

2-Off Page Optimization

DigitalValueAdd is one of the Best SEO Courses in Bangalore, Kengeri. Here are Some of the SEO Modules Covered

  • Overview
  • What is Search Engine?
  • Why search engine important for companies?
  • Main types of Search Engines
  • A base of Search engines
  • Search Engine Working Process
  • What is Crawlers, Spiders, Robots
  • Crawling and Indexing
  • Search Engines and Directories
  • How this search engines Index Pages?
  • How these search engines rank Pages?
  • Web Site Relevancy Factors
  • Site navigation
1) On-page optimization
  • Permalinks
  • Title tag Optimization
  • Header tags: H1-H2 tags
  • Meta tag
  • Meta title, Description
  • Meta Keywords
  • Alt-tag Optimization
  • Footer optimization
  • Anchor Links Optimization
  • URL Optimization
  • Internal links structure
  • External links optimization
  • Introduction to Keyword Research
  • What are keywords?
  • Different types of keywords
  • Keywords research process
  • Understanding keywords mix
  • Keyword planning: competition level keyword creation and analysis
  • Keywords Optimization
  • Keyword Density
  • Keyword Prominence
  • Keyword frequency
  • Localized Keywords Research
  • Google keyword planner tool
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Competition Analysis
  • Preparing a Keyword List for Project
  • URL Rewriting Techniques (301, 302)
  • Sitemap for link Optimization
  • RSS Feed Creations
  • txt file optimization
  • Rewriting robot friendly text
2) Off-page optimization
  • Introduction to off page optimization
  • Factors affecting offsite optimization
  • Importance of offsite optimization
  • Current scenario of search engine optimization
  • Hosting of Google sitemap
  • Submission to search engines
  • Linking Building Methodology
  • Types of Linking Methods
  • One way linking
  • Two way linking
  • Three-way linking
  • White Hat Link Building
  • Black Hat Link Building
  • Link checking tools
  • Directory submissions
  • Social bookmarking
  • Posting classifieds
  • Local listing
  • Forum signatures
  • Article submissions
  • Importance of social buttons and social media
  • Press release submission
  • Alexa ranking Tool
  • Page Rank Tool
  • Complete Seo Tools and Usages
  • How does search engine algorithm work
3) Content Management System (CMS)
  • What is Web Hosting
  • Types of Web Hosting
  • Sharing, Dedicated, VPS Hosting
  • DNS creation and Status
  • Rooting HTTP, https
  • creation of Blogs / Websites / Portals
  • What is Domain
  • How to Choose Domains
  • How to register domain
  • Dynamic, Static Websites
  • Web layout structure
  • Design factors and guidelines
  • Free website creation
  • Word-press installation
  • Dashboard details
  • Changing the default settings
  • Installation and theme customization
  • Content management
  • How to write an optimized content?
  • Menu path creation
  • Favicons Creation
  • Widgets on themes
  • Best use of plug-in