SEM Courses in Bangalore, Banashankari – DigitalValueAdd makes you to learn how SEM builds a strong foundation to promote your website with different concepts such as PPC advertising, mobile app advertising, youtube advertising etc.
Importance of Search Engine Marketing (SEM)
Search Engine Marketing is a very important element of digital marketing. Whenever a person searches for information, the top results include websites, which have been optimized for the keywords decided by the marketer and used by the searcher.
This is also done by SEO but it is comparatively time-consuming; SEM gives results immediately and is more economical. It works with a method called PPC or Pay Per Click. Marketers are charged only when users click on their ads.
SEM Courses in Bangalore, Banashankari. Digital Valueadd experts have many years of experience in various SEM techniques like,
In Internet marketing, search advertising is a method where an advertiser places an ad., which appears on the right-hand side of search result pages. Also propelled by keywords, it usually works on the PPC model where Google charges only when the ads. are clicked. These campaigns generate serious leads; CTR (Click Through Ration) is usually high, which is accompanied by good conversion rates.
Display ads., also called banner, are displayed on websites, which users may be browsing through. Display ads. are also a prominent technique in digital marketing as a large number of audiences can be covered. The most desirable feature of a display ad. campaigns is that Google allows for re-marketing. Re-marketing is very important as your ad. Follows potential customers wherever they go. This results in high ROI.
YouTube users would be well aware of video ads., which play at the start of most of the videos they have selected. These are part of video advertising campaigns mostly suitable for creating brand awareness. When they are played at the beginning of selected videos, they are called True View videos. Discovery videos or discovery ads. are videos that play within your program. Video advertising can also work like banner ads. on individual websites.
Shopping advertising is usually in the form of product listing ads. The ads. are displayed on search results pages as sponsored ads. Shopping advertising is mostly utilized by E-commerce websites or sites that sell their products online.
Mobile advertising usually works on the Cost Per Installation (CPI) model. It is an advertising platform for mobile apps.
Module Covered- Google AdWords
- Introduction to PPC and Basic Concepts
- Major PPC Providers
- Ad Writing Tips
- Manage PPC campaigns
- Landing URLs and Pages
- Location Targeting
- Bidding Strategies
- Display Ads
- Video Ads
- Introduction to Google Adsense
- Google Adsense Program
- Google Adsense Approval Process
- How to Get Relevant Adsense Ads
- How to select high paying keywords
- Making Money with Google Adsense
- High Paying sites on Adsense