Frequently Asked Questions (FAQ)

Digital Valueadd has lived up to its name by helping a lot of companies and people achieve excellent results in their digital marketing efforts. We leverage our expertise and train students in the discipline of digital marketing, which is fast becoming one of the best career options in today’s world. Here are some FAQs by people who want to know more the field before joining Digital Valueadd.

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Why is digital marketing one of the best career paths?

In a world increasingly influenced by Google, most business entities have no choice but to advertise and popularize their companies and products on the web. Internet is the vital link between consumers and what they are looking for. For major companies around the globe, digital marketing is central to their promotional efforts. As an integral business strategy there is an overwhelming demand for creative and talented people who can use digital skills to connect companies with their customers in return for matching remuneration.

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Is digital marketing different from conventional marketing?

Absolutely. Digital marketing is a completely online activity and uses various digital pathways through which companies and consumers meet and interact. If you are an expert in conventional marketing, it would be easy for you to transfer your marketing skills to the Internet as you already know the basics of brand promotion and the sales messages involved. All you have to do is learn to apply your marketing acumen by understanding the digital techniques involved.

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What career opportunities await a trained digital marketer?

A career in digital marketing can be very flexible, versatile and lucrative. You can either take up a full-time job as a professional digital marketer for a corporation or a renowned digital marketing company, where you would promote various products and brands. You can also work as a freelancer for several entities of your choice. Lastly, you can become an entrepreneur by starting your own digital marketing company and servicing your own clients.

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What is the scope for digital marketing in India?

India has the second-highest number of Smartphone users in the world. Since Internet usage has also risen exponentially in recent years, more and more consumers are being exposed to digital marketing content, including video. Hence, Indian companies are scrambling to establish their presence and reach out to their consumers in the electronic domain. E-commerce websites are growing at a phenomenal rate of 51% annually. And though the growth has been massive, it is just the beginning considering the vast potential of our country. Digital marketing is constantly evolving and the demand for online marketing professionals will only spiral upwards.

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I cannot decide upon a course that suits me. Can you help?

Of course. Just give us a call or send us an e-mail. Our representatives will get in touch with you and determine your needs. They will provide suitable counseling and guide you in choosing the course that matches your skills, aptitude and career preferences.

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What are the eligibility criteria for enrolling into a digital marketing program?

Anyone who is computer literate and is interested in working on the Internet and promote products and companies in return for a good living standard can enroll. To be more specific, the following people would be eligible:

  1. Students and Undergraduates
  2. MBAs and marketing heads
  3. Business development professionals
  4. Media and advertising professionals
  5. Junior and senior company executives
  6. Writers, bloggers and graphic designers
  7. Small, medium and large business owners
  8. Job seekers and career aspirants

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Do you help students get Google certification?

Yes. Our digital marketing program includes training and guidance in obtaining Google certification, which becomes one of your main professional assets. We not only train you in getting certified, we also teach you how to get re-certified: Google certification is valid for one year.

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 How do you accept payment?

You can pay by cheque or online transfer.

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What is the duration of your digital marketing course?

Students can complete our regular training program between 30 and 45 days. You can attend classes on weekdays or weekends. The timings are flexible so you can complete the course at your convenience

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Do you provide certification at the end of the program?

We provide a course completion certificate on successful completion of the training.

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What is the salary of a digital marketing professional?

The remuneration depends on various factors like experience, skills level and company pay scales. The salary for fresh graduates ranges from 3 to 6 lakhs per annum. The compensation would be considerably higher for experienced digital marketers. Exceptionally skilled professionals with proven results can demand their own price.